About the Book :
Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully.
In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, the military and sport bring the rules of adaptability to life - from the world’s most innovative corporations to street-level creativity emerging from the slums.
Adaptability is a powerful, practical and inspirational guide to success in uncertain times.
About the Author :
Max McKeown is an author, consultant and popular speaker in the strategy and innovation fields. His list of clients includes many major corporations across multiple sectors, such as Microsoft, Virgin, 2012 Olympics, Sony, Barclays and Vodafone to name just a few. A well-known speaker on subjects such as innovation, engagement and competitive advantage, he is also the author of several books including The Strategy Book, E-Customer, Unshrink and The Truth About Innovation.
Introduction: In search of adaptability
PART ONE: RECOGNIZE THE NEED TO ADAPT
• Rule 1 Play your own game
• Rule 2 All failure is failure to adapt
• Rule 3 Embrace unacceptable wisdom
• Rule 4 F*** with the rules
• Rule 5 Stability is a dangerous illusion
• Rule 6 Stupid survives until smart succeeds.
PART TWO: UNDERSTAND NECESSARY ADAPTATION
• Rule 7 Learning fast better than failing fast
• Rule 8 Plan B matters most
• Rule 9 Free radicals
• Rule 10 Think better together
• Rule 11 Get a kick-ass partner.
PART THREE: ADAPT AS NECESSARY
• Rule 12 Never grow up
• Rule 13 Hierarchy is fossil fuel
• Rule 14 Keep the ball
• Rule 15 Swerve and swarm
• Rule 16 Get your ambition on
• Rule 17 Always the beginning