About the book
THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understandingof human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successfulcreative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of referencepoints, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime'sexpertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every singlestudent won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why,in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.
About the Author
Rod Judkins is an accomplished lecturer at Central St Martin's, one of the world's pre-eminent art schools whose alumni - ranging from artistslike Lucien Freud, Gilbert & George and Antony Gormley through to the designers Stella McCartney, Sarah Burton and Alexander McQueen -have helped shape our culture. Judkins has lectured on the subject of creativity at universities and to businesses around the world. He blogs atPsychology Today, and also acts as a consultant to numerous private companies. Trained at The Royal College of Art, he has exhibited atgalleries including Tate Britain, The National Portrait Gallery and The Royal Academy. His first book, Change Your Mind: 57 Ways to UnlockYour Creative Potential, was published in 2013 by Hardie Grant.