Business Communication

Business Communication (Paperback)

By P Subba Rao , B Anita Kumar , C Hima Bindu 
Publisher: Cengage Learning India
Edition: Paperback
Edition Number: 1
Language: English
ISBN: 8131516741
EAN: 9788131516744
No. of Units: 10
No. of Pages: 492
Publish Date: 2012
Binding: Paperback
Ships to India.



Business Communication is a comprehensive textbook meant for management students pursuing a course on business communication. This book will enable readers to understand concepts and acquire necessary communication skills that would help in shaping their personalities. This text will help them acquire abilities to deal with the global business and life situations appropriately. It includes topics relating to technology, legal and ethical aspects of business, employment messages, employment interview, and global and cross-cultural communication. This text will be equally useful to practitioners in all fields including social, political, public, non-government and religious organisations. The text includes plenty of learning aids to facilitate easy grasp of the concepts. These learning aids include examples, figures, tables, images, boxes, exhibits and relevant suggestive situations for effective adaption of skills by the readers.


Key Features

·          Wide and comprehensive coverage

·          Learner-friendly approach

·          Integrated presentation of the text with boxes, figures, images, exhibits and tables

·          Refreshing modes like Points to Remember, Key Terms and Questions

·          Customised and  lucid language

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Title: Business Communication
Publisher: Cengage Learning India
Author: P Subba Rao , B Anita Kumar , C Hima Bindu
Edition: Paperback
Edition Number: 1
Language: English
ISBN: 8131516741
EAN: 9788131516744
No. of Units: 10
No. of Pages: 492
Publish Date: 2012
Binding: Paperback


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