Business Communication (CBCS)

Business Communication (CBCS) (Paperback)

By R C Bhatia 
Publisher: ane books pvt. ltd
Edition: Paperback
Language: English
EAN: 9789385462177
Binding: Paperback
Ships to India.

Description

About the book

This book has been specifically prepared for the students of B.Com. (Hons.), Semester I l-BCH 2.1 and B.Com (Prog.), Semester IV-BC 4.1, introduced in the Choice Based Credit System (CBCS) in the Central Universities, including the University of Delhi. In accordance with the course mandate, this student-centric book will equip students to effectively acquire skills in reading, writing, comprehension and communication, as also to use electronic media for business communication. It primarily deals with the fundamental concern of enhancing business communication skills of Indian students in this age of multi-nationalism, multi-culturalism and Social pluralities. Some of the salient features of this book are:- . Explains the meaning and importance of communication; both verbal and non-verbal including speeches and interviews. . Describes the various types of communication, its principles, objectives and barriers. . Provides detail of tools and techniques of modern technology in business communication. . Helps writing project/annual report of companies and minutes of meeting. . For expert official and business correspondence, care has been taken to arrange all material in a clear and logical mannerwhich enables the students to grasp the subject quickly. . Includes cited references, bibliography and research tools. UNIT 1: INTRODUCTION: 1.Nature, Importance, Role and Process of Communication 2. Types of Communication (Verbal and Non-Verbal) 3. Non-Verbal Communication 4. Flow (Types) of Communication 5. Barriers and Gateways to Communication 6. Principles of Effective Written Communication UNIT 2: BUSINESS CORRESPONDENCE: 7. Definition, Meaning and Importance of Business Correspondence 8. Parts of a Business Letter and their Layout 9. Letters Written in Purchase Transaction 10. Enquiry Letter 11. Quotation Letter 12. Order Letter 13. Letter of Acceptance of Order (Confirmation of Order and Refusal of Order) 14. Follow up Letter and Cancellation of Order Letter 15. Complaints, Claims and Adjustment Letters 16. Collection Letter (Dunning Letters) 17. Circular Letters 18. Sales Letter (Trade Circular or Sales Promotion Letter) 19. Letters Written by Customer to Bank 20. Credit, Financial or Status Enquiries 21. Notice, Agenda and Minutes of Various Official Meetings 22. Writing CVS and Application Letters 23. Memorandum, Interoffice Memo UNIT 3: REPORT WRITING: 24. Report Writing 25. Summer Project Report 26. Citing References UNIT 4: BUSINESS ENGLISH AND PRESENTATION: 27. Business Language and Presentation 28. One Word for Many (Single Word for a Group of Words) 29. Words Followed by Prepositions 30. Idioms and Phrases 31. Common Errors in English 32. Oral Presentation UNIT 5: TECHNOLOGY AND BUSINESS COMMUNICATION: 33. Modern Technology

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Specification

Title: Business Communication (CBCS)
Publisher: ane books pvt. ltd
Author: R C Bhatia
Edition: Paperback
Language: English
EAN: 9789385462177
Binding: Paperback

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