Buy Me! : New Ways to Get Customers to Choose Your Products and Ignore the Rest

Buy Me! : New Ways to Get Customers to Choose Your Products and Ignore the Rest (Hardcover)

By Marshal Cohen 
Publisher: McGraw-Hill
Edition: Hardcover
Language: English
ISBN: 0071667830
EAN: 9780071667838
No. of Units: 1
No. of Pages: 239
Publish Date: 2010-01-01
Binding: Hardcover
Ships to India.

Description

18 easy ways to ensure consumers choose your product over the competition's

The world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, "Buy Me " takes a close look at customer behavior in today's economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by Adding new, must-have features through dramatic upgrades Providing extra services to add value Building upon a strong reputation and impressive brand heritage Reevaluating every product to make your company lean and mean as possible

Cohen explains how to use these techniques to create a can't-lose business strategy---helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

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Specification

Title: Buy Me! : New Ways to Get Customers to Choose Your Products and Ignore the Rest
Publisher: McGraw-Hill
Author: Marshal Cohen
Edition: Hardcover
Language: English
ISBN: 0071667830
EAN: 9780071667838
No. of Units: 1
No. of Pages: 239
Publish Date: 2010-01-01
Binding: Hardcover

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