Effective Public Relations And Media Strategy

Effective Public Relations And Media Strategy (Paperback)

By Reddi C V Narasimha 
R 298
Publisher: PHI
Edition: Paperback
Edition Number: 2
Language: English
ISBN: 8120348710
EAN: 9788120348714
No. of Pages: 640
Publish Date: 2014-1-1
Binding: Paperback
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About the Book :

The book, now in its second edition, aims at equipping the reader with the necessary tools for building a career in public relations and also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations, such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations.

In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession.

Divided into six parts, the second edition focuses on the application of Internet and social media in the practice of Public Relations. It contains six new chapters and five new case histories, which are in tune with changing needs, as well as an epilogue projecting Mahatma Gandhi as the world’s greatest Public Relations communicator.

The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners.

New to This Edition

Incorporates five new Case Studies reflecting current trends in PR and Advertising

Contents :


Part One: Principles of Public Relations and Communication1. What is Public Relations? 2. Communication. 3. Evolution of Public Relations. 4. Principles of Public Relations. 5. Strategic Public Relations. 6. Public Relations Departments and Agencies.

Part Two: Public Relations Practice7. Public Relations Process: Four Stages. 8. Corporate Public Relations vs. Corporate Communications. 9. Stakeholders’ Relations. 10. Crisis Management and PR. 11. Public Relations in Government. 12. Public Relations in Police, Banks, and Tourism. 13. Public Relations in Public Sector, Municipal Government and Public Transport. 14. Public Relations for NGOs and Political Parties. 15. Global Public Relations and Future of Public Relations. 16. Professional Organisations.

Part Three: Media Strategy17. Public Relations and the Media. 18. Interpersonal Media. 19. Newspapers in Public Relations. 20. Visual Media: Photographs and Exhibitions. 21. Electronic Media: Radio and Television. 22. Audio-Visual Media: Films. 23. E-PR: IT New Mass Media. 24. Traditional Folk Media. 25. Multimedia PR Campaigns. 26. Media Relations. 27. Guidelines for Effective Writing.

Part Four: Effective Public Relations28. How to Be a Good PR Manager.

Part Five: Historical Indian Perspective of Public Relations29. The Origins and Development of PR in the World’s Largest Democracy (1500 BC2009 AD).

Part Six: Action Speak30. Case Studies.




About the Author :

C.V. Narasimha Reddi, Ph.D., the Editor of Public Relations Voice (a premier journal on Public Relations in India) and Senior Academic Consultant of Dr. B.R. Ambedkar Open University, Hyderabad, has held a wide range of professional and academic senior positions. He has been University Grants Commission National Professor in Public Relations and Advisor, Public Relations. Professor Reddi is a multi-faceted personality with unique attributes of a PR practitioner, an academician, editor, publisher, writer, author and broadcastera rare combination in the Indian setting. During his career spanning several decades, Dr. Reddi occupied various positions such as Director (Public Relations) Andhra Pradesh (AP) government, Press Secretary to four former Andhra Pradesh Chief Ministers, Director, Public Relations, AP State Road Transport Corporation, Director, Bhavan’s College of Communication & Management, Advisor, Public Relations, Osmania University and Dr. B.R. Ambedkar Open University, Hyderabad, Academic Facilitator, Indira Gandhi National Open University and Member on Public Relations Studies Panel of UGC.

He was also Vice-Chancellor’s Visiting Scholar, University of Canberra, Australia and visiting Professor to Universities in USA, UK and China. He was National President, Public Relations Society of India, Founding Member, Global Forum for Public Relations, Member, Asian Media Information and Communication Centre, Singapore, and Director of India Foundation for PR Education and Research. He has authored twenty-two books and edited two books on PR, communication and media.

It was Dr. Reddi who as a National President of PRSI in 1986 suggested that 21 April should be observed as National Public Relations Day. He was instrumental in introducing major courses in Public Relations education in Dr. B.R. Ambedkar Open University, Sri Venkateswara University and Osmania University.

He has been conferred the Media India Award (1986), US-PRSA Award (1995), PRSI-the Man of the Year (1998), Millennium Award for PR Education 2000; Lifetime Achievement Award (2006), ABCI Lifetime Achievement Award (2007), GFPR Lifetime Achievement Award (2008), PRCI Hall of Fame (2008), Sri Potti Sriramulu Telugu University’s Keerthi Puraskar (2011), and PRCI Best Author & Best Editor Chanakya Award (2013).

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Title: Effective Public Relations And Media Strategy
Publisher: PHI
Author: Reddi C V Narasimha
Edition: Paperback
Edition Number: 2
Language: English
ISBN: 8120348710
EAN: 9788120348714
No. of Pages: 640
Publish Date: 2014-1-1
Binding: Paperback


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