Crisis Management in the Food and Drinks Industry: A Practical Approach

Crisis Management in the Food and Drinks Industry: A Practical Approach (Hardcover)

By Colin Doeg , C Doeg 
Publisher: Aspen Publishers
Edition: Hardcover
Language: English
ISBN: 0412571102
EAN: 9780412571107
No. of Units: 1
No. of Pages: 250
Publish Date: 1995-01-31
Binding: Hardcover
Ships to India.

Description

Crisis Management in the Food and Drinks Industry is the only book to deal comprehensively with the management of communications in the food and drinks industry, including the catering sector, when there is a food related problem, but much of the information in this expanded second edition has a wider relevance.

The second edition sets out the general principles of dealing with a serious problem that has attracted media attention or is likely to do so. It takes a global look at current developments which have changed the face of crisis management forever, including the internet and email, the impact of satellite and cable television, the implications of rolling 24-hour news coverage, and the growth of new forms of communications.

The second edition also examines the activities of extremist organisations as well as product tampering and extortion. The book contains extensive case histories plus model check lists, press releases, product recall advertisements and employee announcements.

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Specification

Title: Crisis Management in the Food and Drinks Industry: A Practical Approach
Publisher: Aspen Publishers
Author: Colin Doeg , C Doeg
Edition: Hardcover
Language: English
ISBN: 0412571102
EAN: 9780412571107
No. of Units: 1
No. of Pages: 250
Publish Date: 1995-01-31
Binding: Hardcover

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