The Discipline Of Market Leaders

The Discipline Of Market Leaders (Paperback)

By Michael Treacy , Fred Wiersema 
Publisher: Basic Books (az)
Edition: Paperback
Language: English
ISBN: 0201407191
EAN: 9780201407198
No. of Pages: 210
Publish Date: 1997-1-1
Binding: Paperback
Ships to India.

Description

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
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Specification

Title: The Discipline Of Market Leaders
Publisher: Basic Books (az)
Author: Michael Treacy , Fred Wiersema
Edition: Paperback
Language: English
ISBN: 0201407191
EAN: 9780201407198
No. of Pages: 210
Publish Date: 1997-1-1
Binding: Paperback

The Discipline Of Market Leaders Review

Average Rating : Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 (1 Ratings)
The Discipline Of Market Leaders Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5
By Guest, 2015-07-11 15:19:05.0

Excellent delivery as always in excellent price. Never experienced problem as far as service is concerned

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