The often impassioned nature of environmental conflicts can be attributedto the fact that they are bound up with our sense of personal and social identity.Environmental identity -- how we orient ourselves to the natural world -- leads usto personalize abstract global issues and take action (or not) according to oursense of who we are. We may know about the greenhouse effect -- but can we give upour SUV for a more fuel-efficient car? Understanding this psychological connectioncan lead to more effective pro-environmental policymaking.Identity and the NaturalEnvironment examines the ways in which our sense of who we are affects ourrelationship with nature, and vice versa. This book brings together cutting-edgework on the topic of identity and the environment, sampling the variety and energyof this emerging field but also placing it within a descriptive framework. Thesetheory-based, empirical studies locate environmental identity on a continuum ofsocial influence, and the book is divided into three sections reflecting minimal, moderate, or strong social influence. Throughout, the contributors focus on theinterplay between social and environmental forces; as one local activist says, "Wedon't know if we're organizing communities to plant trees, or planting trees toorganize communities."