The Objects of Affection: Semiotics and Consumer Culture

The Objects of Affection: Semiotics and Consumer Culture (Hardcover)

By A Berger 
Publisher: Palgrave MacMillan
Edition: Hardcover
Language: English
ISBN: 0230103723
EAN: 9780230103726
No. of Units: 1
No. of Pages: 198
Publish Date: 2010-07-20
Binding: Hardcover
Ships to India.

Description

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.
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Specification

Title: The Objects of Affection: Semiotics and Consumer Culture
Publisher: Palgrave MacMillan
Author: A Berger
Edition: Hardcover
Language: English
ISBN: 0230103723
EAN: 9780230103726
No. of Units: 1
No. of Pages: 198
Publish Date: 2010-07-20
Binding: Hardcover

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