Marketing Management: A South Asian Perspective (International Edition)

Marketing Management: A South Asian Perspective (International Edition) (Paperback)

By Philip Kotler , Abraham Koshy , Mithileswar Jha , Kevin Lane Keller 
Publisher: PEARSON
Edition: Paperback
Edition Number: 13
Language: English
ISBN: 813171683X
EAN: 9788131716830
No. of Pages: 792
Publish Date: 2008-1-1
Binding: Paperback
Ships to India.

Description

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

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Specification

Title: Marketing Management: A South Asian Perspective (International Edition)
Publisher: PEARSON
Author: Philip Kotler , Abraham Koshy , Mithileswar Jha , Kevin Lane Keller
Edition: Paperback
Edition Number: 13
Language: English
ISBN: 813171683X
EAN: 9788131716830
No. of Pages: 792
Publish Date: 2008-1-1
Binding: Paperback

Marketing Management: A South Asian Perspective (International Edition) Review

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