The basic plan of the book is to summarize communication theory and then to relate theory to applications in business. The coverage of business communication application includes correspondence, report writing, and oral communication and builds from the theory presented. At the appropriate places, the theory is related to specific applications.
About Author :
Y.P. Prasoon is an eminent educationist who has obtained the degrees of B.B.A. with first class first from Mysore University and M.B.A. from Melbourne University. He was later awarded Ph.D. from the same university.
1. Communication and Competition
2. Written Communication
3. Customer and the Language
4. Business Conversation
5. Business Communication Research
6. Business System Environment
7. Successful Presentation
8. The Effective Business Communication and Presentations
9. Writing Business News
10. Mastering Strategic Leadership