|Publisher:||wiley india pvt. ltd.|
|No. of Pages:||400|
About The Book
"This edition has been adapted for Indian learners. Learners appreciate application of concepts in global as well as local context. Local context has been factored through localized cases, exercises and examples in both private and public domain. The extent of adaptation has been balanced to retain its global flavor. It follows the tradition of the previous editions by incorporating emerging trends in Mobile Computing and Commerce, IT Virtualization, Social Media, Cloud Computing and Management and Analysis of Big Data along with advances in more established areas of Information Technology.
.Digital Technology for Revenue Growth, Profitability and Innovation
.Reaching, Engaging, and Retaining Consumers
.Operational and Strategic Systems and Technology
.Operational and Strategic Information Systems"
About The Author
"Om Prakash Wali is a faculty and head, Centre for International Trade in Technology, Indian Institute of Foreign Trade (IIFT), New Delhi. He is with IIFT since 2001. He has written a number of research articles, reports, book reviews and conference papers, and has also published a number of case studies in leading National dailies such as The Financial Express. "