Lateral Thinking

Lateral Thinking (Paperback)

By Edward De Bono 
R 215
R 299
Publisher: Random House
Edition: Paperback
Language: English
ISBN: 0091955025
EAN: 9780091955021
No. of Pages: 160
Binding: Paperback
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Paperback 2012 R 287 In Stock.
Paperback R 287 In Stock.
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Description

About the Book

Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.

First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from.

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol ofcreativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

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Specification

Title: Lateral Thinking
Publisher: Random House
Author: Edward De Bono
Edition: Paperback
Language: English
ISBN: 0091955025
EAN: 9780091955021
No. of Pages: 160
Binding: Paperback

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