Marketing and Financial Management: New Economy- New Interfaces

Marketing and Financial Management: New Economy- New Interfaces (Paperback)

By David Walters , Michael Halliday 
Publisher: Palgrave
Edition: Paperback
Language: English
ISBN: 1403940975
EAN: 9781403940971
No. of Units: 1
No. of Pages: 432
Publish Date: 2005-03-01
Binding: Paperback
Ships to India.

Description

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.
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Specification

Title: Marketing and Financial Management: New Economy- New Interfaces
Publisher: Palgrave
Author: David Walters , Michael Halliday
Edition: Paperback
Language: English
ISBN: 1403940975
EAN: 9781403940971
No. of Units: 1
No. of Pages: 432
Publish Date: 2005-03-01
Binding: Paperback

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