Marketing Information Systems

Marketing Information Systems (Hardcover)

By Chandra Sekhar Gotlagunta 
R 825
Publisher: Gyan Books
Edition: Hardcover
Language: English
ISBN: 8178359154
EAN: 9788178359151
No. of Pages: 330
Publish Date: 2012-1-1
Binding: Hardcover
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Description

Information Technology (IT) has revolutionized different functional areas of modern organizations. A study on working of Marketing Information Systems (MKIS) is naturally a value addition exercise in the process of systematizing and documentation of Industry practices in India. It is tried to explore the effectiveness of the MKIS in terms of Information Quality. Decision Support and User Confidence and Satisfaction. It is also examined the aspects like Design Technology Effectiveness. Functional Effectiveness, Change Effectiveness User Friendliness, Cost Effectiveness and System Management perspective.
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Specification

Title: Marketing Information Systems
Publisher: Gyan Books
Author: Chandra Sekhar Gotlagunta
Edition: Hardcover
Language: English
ISBN: 8178359154
EAN: 9788178359151
No. of Pages: 330
Publish Date: 2012-1-1
Binding: Hardcover

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