About the Book:
What is the ground reality for a Salesman? Do the various laws, theories, hypotheses, anecdotes and sayings of science, mathematics, literature, engineering, management, history in fact, everything that we painstakingly read and absorb in order to gain our college degrees before we start working, equip us for field situations when we actually go into the alltoorealworld of Sales? Can we really use the academic learning we struggled with and paid so much for, to sell better? Are there certain factors (which do not appear in the pages of any college or business school text), that are crucial to success in Sales? In an engaging narrative based on his own 15 years in the field, the Author explores the answers to just these questions. The book is light reading and fun but the lessons it contains are both downtoearth and serious. This is not a selfhelp book to make you a Sales champion, but if you do pick up a few tips along the way, then that is a double whammy!
About the Author:
C. R. JENA, an alumnus of Indian Institute of Technology, Kharagpur and Xavier Institute of Management, Bhubaneswar, is a sales professional with 15 years experience selling products and services in the IT industry. He has worked in India and major geographies of the world. Currently he is Business Head at Mahindra Satyam, Africa, based in Johannesburg, South Africa.Jena is a regular participant, panellist and speaker at various fora and events in the IT domain. His previous book, 22 Things You Should Know About Indian IT, received critical acclaim from both the industry as well as aspiring engineering students.