About the Book :
Three Moves Ahead shows how classic chess strategies address the #1 problem of Information Age executives: how to move quickly in the face of incalculable complexities and unexpected change. This witty and novel guide, written for non-players, is packed with scores of real-world examples showing how top CEOs use Grandmaster techniques to win on Wall Street. Readers will see how a "strong square" strategy drove Adobe's rise from niche player to industry giant, as well as Western Union's success through a hundred years of technology changes. They'll learn how AOL has played a crucial "exchange sacrifice" to revive its fortunes, and how Google is taking turf from Microsoft with a "minority attack." Most importantly these days, they'll find out "what to do when you don't know what to do," and avoid the fate of companies like Polaroid, Gateway, and our dearly departed Ma Bell.
Interesting Facts :
AUTHOR MEDIA OUTLETS Rice has been a guest on dozens of television and radio programs, including CNN, CNBC, CBS This Morning, FNN, and the BBC. He has written frequently for Barron's. Author will engage a private publicist.PUBLICTY Rice has retained renowned publicist Lynn Goldberg of Goldberg McDuffie to do his PR campaign for this book.ENDORSEMENTS Rice is able to secure endorsements from luminaries such as Donald Trump, and business execs from Adobe and Carat.CROSS MARKETING OPPORTUNITIES The United States Chess Federation (41,000) reports that 45 million Americans play chess, and as many as 1 million may play competitively. The authors of Freakonomics have blogged on chess, and several Silicon Valley CEO's are chess fanatics--the site www.redhotpawn.com is the myspace.com for over 100,000 techie chess nuts.
Preface.The Wall Street Chess Club.Three Moves Ahead?First Mover.On the Clock.Bad Bishops.Lucky or Good?Strong Squares.Sac the Exchange!Classic Tactics.Decisions, Decisions.A Postgame Recap.Notes.About the Author.Index.