About the Book :
The course 'Extension Methodologies for Transfer of Agricultural Technology' has been introduced recently at undergraduate level in the faculty of agriculture in all agricultural universities in India. We are very happy to let our readers know that the book has been planned to cover the contents of this course in the new curriculum so that this can serve as a text book for the UG agricultural students. This could also be used as reference book by students at post graduate level in agricultural universities as well as the students in traditional universities under-going courses on extension education.
1 Communication - Meaning and Definition, Models, Elements and their characteristics, Barriers in communication. 2 Diffusion and Adoption of Innovation - Meaning and definition, Innovation-decision process, Adopters categories and their characteristics, Factors influencing adoption process. Transfer of Technology (ToT) 3 Extension Programme Planning - Meaning and Definition of planning, programmes and project, Importance, Principles and Steps in programme planning process. Monitoring and Evaluation. 4 Extension Teaching Methods - Meaning and Definition, Functions and Classification.Individual Contact Methods - Farm and home visit, result demonstration, mininkit trials - Meaning, Objectives, Steps, Merits and Demerits.Group Contact Methods - Group discussion, Group discussion techniques - lecture, symposium, panel, debate, forum, buzz group, workshop, brain storming, seminar and conference, Method demonstration, Field trips - Meaning, Objectives, Steps, Merits and Demerits.Mass Contact Methods - Campaign, Exhibition, Farmers rally, Radio and Televisions, Community radio stations (CRS), Selection and Combination of Extension Teaching Methods. 5 Cyber Extension - Internet, Cyber extension, e-mail, interactive experts systems, internet browsing, video-conferencing, kisan call centers and SATCOM Networks, Advance Information Sources - Agri-clinics. 6 Agricultural Journalism - Meaning and Definition, Purpose/Functions of Journalism News - Meaning and Definition, Sources of news, Types, Merits and Demerits. 7 Capacity building of Extension Personnel and Farmers - Meaning and Definition, Training process, Types of training, Training to Extension personnel, Farmers, Rural youth and Farm women, KVK