Creating Success: How to Write A Business Plan

Creating Success: How to Write A Business Plan (Paperback)

By Brian Finch 
Publisher: Kogan Page
Edition: Paperback
Language: English
ISBN: 074946710X
EAN: 9780749467104
No. of Pages: 192
Publish Date: 2013-1-1
Binding: Paperback
Ships to India.


About the Book:

Whether you are starting or selling your own company, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition, gives you the expert guidance you need to make an impact with your written plan, including step by step advice on:

  • researching the competitors
  • how to present your management skills and experience
  • the structure of the plan
  • the proposal
  • preparing financial information
  • risk, legal issues and confidentiality
  • how to communicate your strategic vision

Along with a glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan contains all the help you’ll need to get it right first time.

About the Author:

Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page.



Chapter 1: The structure of the plan
• Using appendices

Chapter 2: Summary

Chapter 3: The business background
• The business
• What is the product or service?
• The markets
• Supply
• How did you get here?

Chapter 4: The market
• Overview
• Market structure
• Competitors
• Customers
• Distribution
• Trends
• Competitive advantage
• Market segmentation
• Differentiation
• Pricing
• Barriers to entry
• Big changes and new technologies
• Examples of market change
• Mixed strategies

Chapter 5: Operations
• Differences
• Processes
• Control
• Experience
• Supply
• Systems
• Location and environment
• Regulatory control

Chapter 6: Management
• The essential difference
• What skills are required?
• Organization structure
• Demonstrating control
• Management

Chapter 7: The proposal
• Explain
• The proposition
• Why will you succeed?
• Ask for what you want!
• What have you invested?
• Closing the deal
• The exit

Chapter 8: The forecast
• The sales forecast
• Costs
• The five-year forecast
• Reviewing the plan
• Sensitivity
• Key assumptions
• Explain important points

Chapter 9: Financial information
• Profit and loss account
• Cash forecast
• Sensitivity
• Break-even
• Funding
• Reconciling and checking
• Timing
• Balance sheet
• Trends
• Some important terms

Chapter 10: Risks

Chapter 11: Legal issues and confidentiality
• Confidentiality

Chapter 12: Selling your business
• Explain why you are selling
• Emphasize the great opportunities for the business
• Don’t waste time illustrating that sudden upturn in business expected imminently
• Do you include a forecast?
• Who is the buyer?
• Holding back information
• Due diligence

Chapter 13: Improve performance with a business plan
• Planning is not budgeting
• Strategic vision and action
• Creating strategy
• Planning for people
• Practicalities

Chapter 14: Using business plans for bidding



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Title: Creating Success: How to Write A Business Plan
Publisher: Kogan Page
Author: Brian Finch
Edition: Paperback
Language: English
ISBN: 074946710X
EAN: 9780749467104
No. of Pages: 192
Publish Date: 2013-1-1
Binding: Paperback


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